Unless purposefully removed, the data you enter here will always stick with the image. While it’s not a bulletproof way of branding your work, it’s definitely an additional layer of security you can add. Inside the IPTC stationery pad, I basically plaster my name, business and copyright information all over the file. While the initial setup of my IPTC stationary pad was a lengthy process, nowadays it takes no longer than 1min to fill in the fields before I get to the next step: Importing the files from the SD card. To me: the IPTC stationary pad allows me to insert a whole range of information that will help me to brand, catalogue, organise and recognise my images from now on.Īgain, I use Variables here to make this part of the import process as easy and quick as possible. This basic set of metadata fields is branded as IPTC Core, in 2008 a second set branded as IPTC Extension was developed. Embedded IIM image information is often referred to as an “IPTC header”. The IPTC defined a set of metadata properties that can be applied to images, part of a broader standard developed in the early 1990s and known as the IPTC Information Interchange Model (IIM). The International Press Telecommunications Council (IPTC) is based in London and is a consortium of the world’s major news agencies, other news providers and news industry vendors and acts as the global standards body of the news media. It’s a simple tool that can add a whole new level of information to your images in a systematic way that would otherwise cost you hours and hours of work.īefore I click ingest I open up the IPTC Stationary Pad. You can insert a variable into an input field by simply clicking onto the field and then double-clicking the variable on the list that you want to insert into this text field. for example your website URLĪnywhere in Photo Mechanic, you can open the Variable window to show a list of all available variables.
Any set of data you have entered in a field.
Like shutter, aperture, ISO, GPS info etc. All the data that’s already inside your RAW or JPEG file. Variables are a set of data that Photo Mechanic can fetch from one location and automatically insert into any other location. The most powerful (and probably underused) feature of Photo Mechanic is Variables.
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